Frequently Asked Questions


Tags are pieces of data-collecting codes often in JavaScript that can be embedded within your desktop and mobile site. Some of these are colloquially called “pixels” too. SEO Tags analysis on your website help measure traffic, understand the impact of online advertising & social channels and assist in optimising your online marketing. Tags can also be used to drop cookies on visitors so you can retarget them with advertising later.

Each Tag must be processed by the browser and every time this happens, the browser as well as the servers need to work more, slowing down the page load time. Too many Tags slow down the loading of a web page, affecting the usability and ultimately the website SEO analysis

Secondly, adding Tags is a manual process and is hence subject to errors as all Tags are not executed asynchronously. However, to avoid these errors and wastage of resources for accurate data recording, using a tag audit tool/tag management tool may be the safest bet.

A Tag Management System is a website monitoring tool that enables marketers to connect, manage and unify your digital marketing applications (e.g., web analytics, search engine marketing, email service provider, advertising, social technologies, etc.) faster and easier. It is like a storage space that contains all your website scripts along with the codes that follow the rules set up by the Tag Manager at the time of firing. It essentially means that when a user visits a page, or undertakes a specific action, the system sets off different tracking scripts, snippets or Tags. This in turn notifies your email, search, web, display, affiliate, analytics tools, or other marketing campaigns about the user action, or it triggers some type of function like opening a chat box.

Site analysis encompasses the collection, measurement, analysis, visualisation and interpretation of digital data, illustrating user behaviour on websites, mobile sites and mobile applications. A web analysis tool enables brands and domain owners to understand how their websites and apps are being discovered and used. They can optimise the customer experience, marketing ROI, content offerings and overall business performance on their websites, mobile sites, and mobile apps, based on results.

A Marketing Pixel is a short piece of code written in JavaScript that performs a specific task of web page analysis on your website. This code passively tracks user interactions on the page, depending on how the pixel is generated and which platform or framework it is based on. Pixels allow you to leverage the activity and interactions you have with the advertising campaigns, greatly improving their value and ROI. Pixels (previously called cookies) are linked to the visitors who view and interact with your adverts or pages, enabling you to re-target and re-market specific messages or follow-up actions with this audience. (even if they didn’t interact or buy something from you).


Falcon uses an online automated system for all registrations. To sign up for falcon, you are required to create an account in our system by selecting ‘Sign Up’ at Sign Up. Returning customers may login at the Login page

*Important* Do not create duplicate accounts with different email addresses, as you will not be able to see your history.

To reset your password via the Login page, click on "Forgot your password?".

Once you sign up for a free account, you are permitted 10 crawls/month with a page limit of 50 for each. To gain access for the full domain crawl, please contact us.

Audit starts with a URL submitted by user for a new scan and then random crawl based on the links it finds on each page.

Yes. Page performance impacts data collection to some extent. For example, if the Tag is at the bottom of the page that is loading slowly, the response might not be recorded in the web analytics solution. Consequently, pages might inaccurately show no presence of Tags.

No. Websites are complex and always evolving. One Tag audit is ideal for making you aware of what the current problem is, but data quality management is a continuous process, and is effectively performed on an ongoing basis.

This depends on your business needs, but generally our customers find maximum value aligning with their release cycles, reacting to business conditions that dictate audits, and performing proactive audits in anticipation of large project releases.

Yes! Tag Management Systems are a great help for teams to become more efficient and sophisticated. They can also introduce additional tagging to the site and can cause blind spots. Tag Audit helps to understand exactly what is being tracked on your site and how to optimize the tracking you have.

Service Contact

We will soon have a trend analysis feature that will show any tags added/deleted/modified over a period of time. We will also have an alerting system that will detect changes between scheduled scans and send a notification to users when any change occurs, such as a tag dropping off a site.

We suggest you don’t wait. Auditing immediately can assure you that you have completely removed any old Tags from your website and correctly deployed your new solution.

Very soon!!! Future releases will have support for mobile browsers.

Our Team would be happy to provide one-on-one demos and walk you through feature/products on request. Please contact us for more information.