Scenario builder

Scenario builder is a series of actions performed on given Domain and is responsible for processing and executing events on web pages.

With Falcon’s very own scenario builder, you can now choose the path which matters most to you. Scan selectively, instead of going through the entire website repeatedly.

User can build scenarios by specifying sequence of action like Goto https://www.example.com , click on myButton and so on.

Scenario builder
Tag Analysis

TAG Analytics

Get deep insight into the pages that are missing Analytical tools, Marketing Pixels, Tag management and identify the pages causing Duplicate page view and redundant Tags, to improve page performance.

Find which Analytical tool plays a vital role in collection, measurement, analysis, visualization and interpretation of digital data, illustrating user behaviour on your websites.

Identify the Tag management system that enables your website to connect, manage and unify digital marketing applications (e.g., web analytics, search engine marketing, email service provider, advertising, social technologies, etc.) faster and easier.

Explore which Marketing Tags are placed on your website to plan the marketing strategy, optimize the campaigns and find the most effective marketing techniques for your business.

Website Performance

A few extra seconds could have a huge impact on your ability to engage visitors and achieve sales. Get performance breakdown on DNS, Server connection and TTFB level and estimated load times across the pages. In Addition, look at the amount of time consumed to start loading and troubleshooting website components that affect end-user's experience.

Broken links, page load errors can cause you to lose clients & customers, affecting conversion rates and damaging your reputation. If links to a sales page for a new product, program, or service don’t work, the number of people signing in will be reduced

Website Performance
Supported Tags

Supported Tags

We Support Digital/Web Analytics, Tag Management Systems and Advertising/Marketing/Re-marketing tags.

Click here to see list of supported tags.

Custom Tags

Are the tags on your website not supported by us yet?

Add customized tags to meet your organization’s specific tag audit needs. We at Falcon, support customized tag creation, edition and deletion exclusively for you . And what’s more? We make it a continuous process by applying it to future scans for an effective audit.

Tag Audit / Scan

You can now tag audit your website within no time.

Falcon automatically scans the pages on your website and searches for key metrics for tags and web page level analysis.

Schedule Scan

In order to take good care of your website, regular scans are of utmost importance. Marking your calendars or set reminders for scanning the website yourself can be chaotic and overwhelming.

By scheduling a scan, monitor your website performance and your tags on a hourly, daily, weekly or monthly basis. The time between schedules will depend on your unique situation, but monthly and quarterly assessments are common.

Audit / Scan


The Falcon dashboard monitors the health of your website(s) and generates reports which summarize into comprehensible analytics. This provides quick visibility into website performance monitoring.

Our Tag Audit reports show which areas of your website are not tagged and need attention. You can now opt for exporting reports in the PDF format for Scan results for each scan once the audit is completed. And also choose to look at the entire report, or at specific aspects, ranging from tag auditing to web performance and automated insights